Get the thumbs up with a Clean and Green Marketing Campaign
Posted by Ken Bentham on Sun, Jul 04, 2010 @ 09:18 PM
Promote a brand or product and help world environment at the same time.
In the distinctive shape of a globe the Clean Air Tree Kit is an eye-catching product that can be used as a powerful advertising medium. It is a unique promotional tool that gives companies a completely new and different way of engaging with their customers. As part of a marketing campaign the Clean Air Tree Kits from non-profit organisation WCAFI, (World Clean Air Forest Initiative), can help generate a positive message about a company's green credentials as well as enhancing its corporate awareness.
The globe represents social responsibility. It can endorse a brand yet highlight a company's stance on environmental issues and can be used in promotional activities such as purchase incentives, sponsorship premiums, corporate gifts, lead-generation programs and online marketing through social media networks or even via the WCAFI website.
Inside each globe there is:
- A tree growing pot and pellet made from natural renewable resources
- 6 - 10 tree seeds, (selected for each country)
- an instruction booklet
- a unique PIN code that enables the globe owner to register their tree on the WCAFI website
WCAFI will be soon launching a Local Forest Network. So, if the owner of a Clean Air Tree Kit does not wish to plant a tree in their own garden they can be connected to places where their tree can be planted - such as a school, nearby farm or a local government program.
As the tree grows it will help reduce air pollution and for every globe purchased WCAFI will plant another tree with their Tree Planting Partners around the world. Each tree planted is donated to the local population for their sole benefit. Current locations include:
- Haiti
- India
- Cameroon
- Senegal
- Kenya
|
- Malawi
- Ethiopia
- Ghana
- Uganda
|
The Clean Air Tree Kit is made with 100% biodegradable materials and is totally compostable. The globe is made from potato waste, the wrapper (where promotional messages can be printed) is made from corn starch, the pot and pellet are produced from a renewable natural resource and even the instruction booklet is printed on certified FSC (recycled) paper using vegetable and water based inks.
About WCAFI:
The Clean Air Tree Kit was first launched in March 2009 by The World Clean Air Forest Initiative a non-profit organisation whose goal is to 'clean the air' by fighting pollution, climate change and de-forestation.
Contact:
To obtain a sample, ask for a quote or for further information, please email Gemma Fisher: gfisher@wcafi.org
