2 surefire ways to improve your customer loyalty program

03 July 2017

Customer loyalty programs can be hugely useful for businesses but you need to make sure your users are actually engaged. What can you do to improve your platform?

Customer loyalty programs can be an important tool for businesses - especially in terms of customer retention. The 2016 Brand Loyalty Report found that over 80 per cent of consumers are more likely to continue shopping with the brand that offers a customer loyalty program.

Perhaps that's why so many businesses have some kind of solution in place. Whether it is with a comprehensive mobile platform or some old fashioned loyalty cards, 57 per cent of businesses plan on increasing their spend for loyalty initiatives in 2017, reported CrowdTwist. 

"How can you increase the number of users actively engaging with your loyalty program?"

But just because a business has a loyalty program doesn't guarantee its users are actively leveraging it. In fact, while the average consumer is registered to nearly 30 loyalty programs they are only using 12 of them, according to recent research.

The challenge then becomes leveraging a loyalty platform that entices users to actually use it. So how can businesses create more attractive programs? Let's take a look at some quick tips.

1. The ultimate power couple: Seamless and omnichannel

There are two words that matter for anything relating to customer experience: seamless and omnichannel. Consumers are increasingly interacting with brands on multiple devices. As such, brands must not only have the platforms in place but the experience must be seamless between the different devices. This means consistency in ease-of-use, layout and branding.

Make sure your loyalty program is accessible on various digital devices and that users have a near-identical experience on each screen. According to Apptentive, 66 per cent of businesses saw a decrease in customer loyalty because they did not have an accessible mobile app in 2015 - don't make the same mistake. 

"Make sure your loyalty program is accessible on various digital devices."

2. Ask the people that matter

There's no better way to figure out what needs to be improved in your loyalty program than asking your customers themselves. Leverage your platform to send out user surveys. This will not only give you some concrete ideas about what needs to be fixed but will show your customers that you value their opinion.

Make an effort to avoid yes or no questions. You want to ask things that elicit responses with concrete pain points. Instead of asking 'Are you happy with our loyalty program?' ask "What about our program do you like? What do you not?'

Power2Motivate prides itself on helping our customers roll out the best and most effective customer loyalty solutions in the game. Want to learn more? Contact on our reps today!

 

 

 

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What sorts of customer loyalty programs are effective in Australia?

Want to have a successful business for the long haul? Fostering customer loyalty would be a big step forward. What sorts of initiatives can work?.

Small businesses should think big with employee incentives

Many small businesses see employee benefits and incentives as wasteful capital expenditures, but they can provide a return on investment in multiple ways..

It's time to gamify your sales incentive program

Organisations with slumping employee engagement numbers should turn to gamification as a way to bolster sales incentive programs and recognition..

What's your channel partner program missing?

It's true that channel partner programs can be a key driver in a bid for financial growth, but that path to success isn't always clear-cut..

Emphasise the customer in your loyalty program

Many organisations don't see a return on investment for their customer loyalty program because they don't provide enough value to the consumer..

Are disengaged employees hurting the value of your business?

Engaged employees can add real value to your business - but conversely, disengaged people can really hurt you. Try to stave off this problem..

Offering travel incentives is a great way to motivate superior work

Looking for a little extra motivator to get your employees fired up? The chance to travel just might give them the boost they need..

Return customers: The millennial generation and customer loyalty

Millennials hold a large portion of spending power, but organisations far and wide are struggling with their marketing strategies to gain their brand loyalty..

What are the key factors that drive customer loyalty?

To run a successful business, you need to have a loyal base of customers. What key factors will determine the loyalty of your patrons?.

Customer loyalty is a clear profit driver in today's economy

To have a successful business, you need loyal customers. Let's talk about how you can change your corporate culture and secure that loyalty..

Offering better benefits can help with retaining, engaging workers

Are you hoping to keep your staff around and ensure their continued engagement and productivity? Offering great benefits is one way to do that..

Millennials in Australia struggle to find their work engaging

It's never easy to keep your employees motivated. The latest survey data says it's especially tough when you're managing millennials..

3 reasons talented employees leave

If you're suffering from poor employee retention, you've likely pondered what you can do to prevent workers leaving. Here are three things to avoid..

Fostering employee engagement through travel incentives

Attracting the best employees for your business is only half the battle - keeping them engaged is a huge challenge for modern companies..

How Can You Re-Commit To Employee Engagement In 2017?

A new year means new goals and in 2017 many businesses will be focusing (once again) on improving employee engagement across their companies..

5 Tips For Unlocking Employee Happiness (And Productivity!)

Happiness is what everyone strives for. It's the stuff of poems and songs and overused quotes. It stands as a global indicator of a good life. As it turns out, happiness has another thing going for it. According to a 2014 U.K University of Warwick study, happy people are also more productive..

Power2Motivate And Cisco Win Best Global Channel Incentive Programme 2016

Power2Motivate and Cisco Systems recently won the award for Best Global/International Incentive Programme at the 2016 annual Motivation and Incentive Awards..

Choices Make Us Feel More Powerful

Choice is a contentious concept, and has been explored by market researchers numerous times. But what could it mean in the context of incentive programmes?.

Gotta Catch 'em All: Securing Employee Engagement

Much like the rarest of Pokemon, employee engagement can be hard to capture. However, the potential powers of securing high levels of staff involvement are well worth the effort - especially when you consider engagement statistics..

What Should You Do When an Individual Excels?

Several studies show that employers are not adequately acknowledging employee performance. So what are the ways that workers want to be recognised?.

Are You Delivering A Winning Customer Experience?

Customer experience initiatives have failed in recent times. Research points to a lack of insight into the modern consumer and deficient data use..

Why You Should Celebrate Team Successes More Often

According to the APA, only 29 per cent of teams are recognised at work. What problems could this be causing and what is there to gain from getting it right?.

How Can You Recognise Staff Achievements More Effectively?

Recognising the work that staff do can be trying. But if we look towards classical conditioning, we see how a rewards program can deliver results..

Power2Motivate and Brother Awarded an IMA Circle of Excellence Award

On July 19, the Incentive Marketing Association held its annual Circle of Excellence Awards in Houston, Texas, which celebrated the best incentive programs from around the world to hit the market this year..

Power2Motivate obtains ISO 9001:2015 Quality Management Certification

Power2Motivate's achievement of the ISO 9001:2015 reflects its commitment to world-class quality, unwavering customer focus and continual improvement..

How Can You Turn Customers Into Brand Champions?

While the benefits of loyal customers are convincing, what can you do to go one step further and build a base of brand champions?.

3 Tips For Building Better Relationships With Channel Partners

Channel partners are becoming integral components in many businesses distribution strategies. So what can you do to ensure these prove to be effective?.

What Makes Employees Feel Valued?

What employees want and what employers expect doesn't match up. With high standards and little recognition, employees are not feeling appreciated..

Is Personal Touch the Secret to Greater Loyalty?

With so much competition for your customers' attention, a dash of personalisation could be just the thing to make your loyalty programme stand out..

How To Increase Customer Loyalty Through Gamification

Research tells us that games have never been more popular and satisfy some of our deepest human desires. So how can we apply this to customer loyalty?.

Re-engage 35% of Your Life

We spend approximately 92,120 hours of our lifetime at work (over 18-67 years), give or take a few hundred hours. That’s about 35% of our total waking hours at work..

Avoiding The Problems Of Sales Incentives

Sales incentives programmes can be a great motivational tool, but they aren't without problems. Is your scheme in need of a shake up?.

Is There a Disconnect in Your Employee Rewards Programme?

While a large number of organisations use some form of employee recognition programme, not every system will achieve optimal results. .

The Science of Social Recognition

Social recognition is a key factor for motivation in the digital age workplace. How can your employee rewards programme take advantage of the phenomenon?.

See You at Rewards & Recognition Expo 2016

The annual Rewards & Recognition Expo is almost here! .

Could Australia's Love for Travel Play a Part in Reward in Your Reward and Incentives Programme?

With the popularity of international travel continuing to rise amongst Australians, perhaps it's worth considering a travel incentive programme..

Luxury Rewards for Stellar Performance

It's nice to show appreciation for anyone who has an impact on your business, but for those who go above and beyond, luxury rewards could be the answer. .

Building A Better Customer Loyalty Programme

The most effective customer loyalty programmes are adaptable and agile. Are you getting the best results from your collected consumer information?.

Bring Your Years-Of-Service Rewards into the 21st Century

Recognising the loyalty of employees is still an effective motivational technique, but perhaps your years of service rewards could use an update..

Motivating Your Salespeople With Incentives

For many companies, salespeople are on the frontline of driving growth and success. Are you doing enough to recognise their achievements?.

The Value of Work-Life Balance

In recent years, there has been a push towards understanding the notion of work-life balance. Experts emphasise the importance of achieving and maintaining work-life balance. Who does this concept apply to? .

Getting the Most Out of Your Channel Partners

Implementing a tailored channel partner incentive programme is a great way to promote your brand, achieve growth and reach previously untapped markets. .

Could Video Games Hold the Secret to Improving Your Incentive Programme?

Video games are a huge part of the modern entertainment spectrum. Could your incentive programme learn something from the phenomenon?.

Top 10 Tips to Appreciate Your Employees

With the arrival of Employee Appreciation day, we thought it would be a fantastic idea to share with you our top 10 tips to appreciate your employees. .

How Important is Recognising Employee Achievement?

For many people, the cash bonus is an effective motivation tool. Could there be a better way to praise and encourage employees in your organisation?.

Tracking the Success of Customer Loyalty Programmes

Retaining your valuable clients is one of the most important aspects of running a business, so find out how a customer loyalty programme could help you..

Rising Travel Incentive Schemes Show the Value of Rewarding Customers

The loyalty market is more cluttered with competition than ever before. In today's digital landscape, finding a way to stand out and create "True Loyalty", where ​customers​ are loyal to your brand and resistant to competitive offers, has never been more difficult..

2015: A Rewarding Year for Power2Motivate

As the world’s leading cloud-based solution for customer loyalty, channel partner incentive, employee rewards and recognition, available in 145 countries and 17 languages, 2015 has been outstanding. The past year has been one to remember for our team at Power2Motivate. .

Nexus of Forces: Communication to Boost Your Recognition Programme

Many organisations are transforming the way people relate to technology. Embracing this way of thinking, leaders are able to harness technologies to communicate more effectively in order to boost engagement and improve the performance of their recognition and loyalty programmes. .

Nexus of Forces: How to Gamify Motivation

Organisations are embracing the forward thinking concept of using gamification for their rewards, recognition and loyalty programmes. This solution is the key contributor to being well positioned and taking advantage of new platform features as they arise..

Nexus of Forces: Transforming Reward and Recognition Programmes

Organisations are embracing the forward thinking concept of using advanced platforms to recognise and reward their employees. This solution is the key contributor to boost morale, motivate, incentivise and retain staff. .

Born To Click-How Technology is the Key to Unlocking the Potential of Millennials

In the fierce world of recruitment, the best candidates will be searching for companies with attractive and compelling offers. This places an emphasis on the need for recognition and a rewards solution for today's techno-employees..

The True Cost of Rewarding Your Employees - Vouchers vs Merchandise

As a general rule if you ask anyone whether they prefer cash based rewards like vouchers and pre-paid credit cards, or trophy value rewards like merchandise and travel, often the automatic answer will be to take the cash based reward. .

Power2Motivate Announces Industry First for the Middle East: Oman Arab Bank

An Employee Rewards Programme for Oman Arab Bank has been announced for Power2Motivate as an industry first for the Middle East. .

Power2Motivate Wins Top Industry Award

The Employer of Choice inaugural survey developed by HRD magazine collects data from over 2,000 employers nationwide and identifies those who are going above and beyond to develop outstanding workplaces..

Reward and Recognition Lessons From The Company That "Walks the Talk"

As specialists in the recognition and rewards industry, we're convinced of the power of employee engagement and meaningful recognition to transform organisations and spur growth. .

10 Reasons to Recognise Employee Achievements

Taking time to recognise employee achievements helps foster engagement, increases productivity, and reduces tension in the work environment. Leading a team can often be a challenging task let alone ensuring all staff are engaged. .

Top 10 Things to Expect from a Global Rewards Provider

Finding a reliable provider who is able to offer and deliver a wide selection of meaningful global rewards remains can often be a challenge. .

The Millennials - a New Focus for the Recognition and Incentives Industry?

Whilst they are a ring-fenced generation, they still share with their older peers, a universal desire to be acknowledged, appreciated, and rewarded for their efforts in the workplace. Millennials are now reshaping the recognition and incentive industry. .

Motivating Staff is Vital to Improve Customer Satisfaction in Call Centres

A company’s reputation is vital to its very existence and with the world being a rather scarily transparent domain, there’s nowhere to hide. As we all know, it only takes one social media outburst by a disgruntled customer to keep your PR department busy for weeks. .

Peer to Peer Recognition – When it Doesn’t Work

It can be hard to tell the difference between someone exceeding expectations at work or just doing their required job. It is important to know the difference in order to recognise the over achievers..

Why Would We Want to Empower Our Employees?

Empowered employees on the job have better outcomes and results in a more productive work environment..

How to Create a Customer Loyalty Program that Makes a Positive Impact

Customer loyalty has really become a focus for businesses over the last two decades and trying to crack this concept in an ever changing market can often be difficult..

Why People Leave Their Jobs, and How You Can Stop it

How many new employees have you hired this year? What are you doing to make sure they stay?.

Three Steps to Make Your Brand a Habit

Loyalty programs with fantastic rewards can encourage your existing customers to stick around, and even attract some new ones..

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