Over the last 6 months, our corporate environmental mission is springing to life in 4 countries around the world. The Betsiboka River estuary, on the northwestern coast of Madagascar, is a massive 80,000-hectare labyrinth of intricate waterways, channels and small islands.
The estuary sits just south of the port city of Mahajanga. The daily tidal exchanges and consistent movement of water provide the perfect conditions for mangroves to flourish. The complex network of mangrove trees support this huge biomass that provides a sustainable local fishery, habitat for hundreds of different species, and a barrier from storm systems that annually move through this area. Betsiboka is vital to the people of Mahajanga and the many small towns and villages located in and around the estuary.
Our current planting site lies right in the heart of Betsiboka, on the island of Nosy Nanambotra, and we plan to expand to the nearby islands of Tambohibe and Tanindraza soon. This season’s planting has been an overwhelming success with 933,244 trees planted so far, and we are on schedule to easily reach the year-end goal of 1,512,000 mangroves. This year’s planting will create about 93 hectares of natural habitat and safe nurseries for the many species that call Betsiboka home.
Our planting partner, Eden Reforestation Projects has directly hired and manages 106 full-time salaried people from the Mahajanga community. These employees can now support their families through education, medical care, and purchasing power to expand their livelihoods. This program offers steady employment to local communities that previously would have had few income-generating alternatives. Usually, villagers in this area are vulnerable to exploitation by a local gang of charcoal producers who cut down mangroves and bake them to form valuable charcoal.
Our Madagascar mangroves are taking root and thriving. We’ll be planting many more in the months ahead. Our Betsiboka site has the capacity for at least 7.5 million mangroves, spaced out at a density of 10,000 trees per hectare.
Funding for this planting project is automatically created with member redemptions within Power2Motivate — which enables companies to create customized programs to recognize and reward exceptional performance. Clients also trust Power2Motivate for sales, channel incentives and customer loyalty. The more that members use Power2Motivate, the more trees we can plant, enabling more CO2 to be removed from the atmosphere, reducing global warming.
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At Power2Motivate, we understand every aspect of what motivates and engages your employees. We offer a number of different rewards and incentives programs to help boost morale, productivity and revenue at your organization. Our custom-built rewards platforms can incorporate a social news section, so you have the perfect channel to show even at-home employees how much you care about their great work. Contact us today to find out how we can help keep your team members focused and motivated, even while they work remotely. We can set up a demo of our highly configurable engagement platform, so you can see for yourself just how impactful it can be.