You’ve worked hard to create a memorable brand. It’s your story, your style and a unique promise to customers, partners and employees.
You’ve brought it to life across the organization - marketing, product design, packaging, web, social, mobile, employee communications, even workspace design. It’s all about integration, consistency and seamlessness. Now you can make your rewards program part of the family, too.
Power2Motivate puts your brand front and center in all program communications. Our advanced customizations make it easy to style your program interface to reflect your brand’s design language. Whether in home page headlines, award notifications, service milestones, survey forms, member emails, points statements, or even the social news feed, your brand character will shine through.
Design is a powerful, and yet subtle way to reinforce that your motivation and engagement programs are considered a core value of your business… and not an outsourced, generic add-on.
Building your billion dollar brand
The power of a memorable brand can be measured in billions of dollars. In fact, there’s even an internationally recognized formula for calculating brand value (ISO 10668:2010). In 2019, Amazon is the world’s most valued brand at almost $188 billion, followed by Apple, Google, Microsoft and Samsung. How can your company join this list of global mega-brands? Simply follow the fundamentals of brand building: simplicity, consistency, and a focus on your core benefits. The world’s mega-brands are built by presenting a consistent personality at every opportunity, and it pays off. A CareerBuilder study reported that over 60% of candidates would accept a lower salary to work with a well-known brand.
4 ways to bling your brand pages
Your incentive and engagement program is a perfect canvas to build your brand with everyday interactions. The P2M dashboard enables you to create customizable member homepages with different views that reflect program eligibility, options, language, country, department and much more. Here are 4 simple ways to make your program seamlessly match your company identity:
1. Banner hero + other imagery:
Add big, bold banner images to bring your brand to life. Beautiful product images, aspirational customer lifestyle photos, or simply stunning abstracts can capture attention and even incorporate advanced forms and action buttons.
2. Colors and fonts:
Say bye to bland and hello to custom web typefaces and color palettes. Your brand’s look and feel will feel right at home as you build a page that extends your web and offline presence into your P2M programs.
3. Amazing reward selection:
Our global rewards gallery offers millions of high-value, brand name products, with an easy to browse and redeem interface. These are the rewards that everyone wants to earn, and you can configure their availability to perfectly suit your audience.
4. Messaging personality
: your brand has a distinct voice and personality, and your P2M program enables you to communicate it in all messaging elements.
Brand boosts engagement
Familiarity creates comfort. The more that your P2M experience reflects your brand, the more your audience will feel comfortable using your program. A stylish and consistent homepage will host more frequent check-ins, with customers or employees browsing reward options, checking their point balance, nominating co-workers, playing games, taking surveys and much more.
With Power2Motivate, you can build a program that’s tailored to match your company size and culture, and directly link positive behaviour and achievement to tangible, attractive rewards. Contact us today to find out how we can help keep your team members focused and motivated. We can set up a demo of our highly configurable engagement platform, so you can see for yourself just how impactful it can be.